PR BASICS FOR CREATIVES & ENTREPRENEURS: ONE DAY WORKSHOP

Whether you’re in the arts, entertainment, health and wellbeing or humanitarian and cultural sectors, this hands-on workshop will teach you how to build your audiences with effective media coverage. Using your own projects combined with the guidance and expertise of Trudy Johnston, you will learn how to: devise a media strategy; write effective media releases; pitch to the media; prepare for an interview and much more.

“Trudy’s workshop is what all small businesses looking to tap into the lucrative exposure of media should do. A workshop worth every cent invested.”

Nils Vesk, Entrepreneur and Director, Nils Vesk Pty Ltd.

“So good to get a really practical checklist to work from, I feel much better equipped to start presenting myself to media and industry. Before the workshop the task would overwhelm me as I floundered wondering where to start. I know where to start now.”

Edwina Blush, Performing Artist.

“The content of the workshop can be applied to far more than the arts. These are skills that I can use in marketing my business ideas, through to promoting a new series of paintings. This workshop will be invaluable as I transition from business to art over the next years.”

Mary Borland, Manager.

As well as running TJC, Trudy Johnston has lectured in arts marketing in the COFA Masters of Arts Administration course and is a regular presenter for the Australian Business Arts Foundation.